Spectre is believed to have more product placements than any of the 007 series' previous 23 offerings, with at least 17 brands plying their wares on screen. One of the more blatant scenes sees Bond handed an Omega watch by Q only for the camera to zoom in on the item, clearly making sure viewers could see the brand name. The filmmakers have previously defended product placement, claiming it is the only way to fund the stellar budgets they need. Spectre is reported to have cost £226 million to make. Some of the less-than-subtle sales pitches in the new film include a close-up of a Sony phone, and the back of a Land Rover needlessly lingering in shot to make sure the name is clear. Bond namechecks Rolls-Royce when a vintage model picks him up from a desert railway station, and Sig Sauer guns when he is trying to teach Bond girl Madeleine Swann how to shoot. As always, Bond has a penchant for Aston Martin cars but other makes also get a prominent showing. The simple shot of Bond glowering outwards sees him wearing a polo neck from N.Peal. The fashion brand has signed a deal to dress Bond in its £200 cashmere jumpers. Craig's Bond continues to be fitted out in Tom Ford suits, with the fashion label also providing sunglasses for a range of characters. Ben Whishaw's scientist Q is also shown in a Missoni striped sweater.