Sunday, 22 November 2015

#Cadvent Countdown Begins

Cadbury has announced its plans to construct an advent calendar out of 24 branded trucks, one for each 'door' of the calendar, in the lead up to Christmas.Each truck will showcase a number from 1 to 24 on its exterior, which will determine the day it is to depart from the advent calendar in Bournville, the home of Cadbury. In a bid to showcase the joy that Cadbury brings in the countdown to Christmas, the trucks will travel to locations throughout the UK and Ireland to greet consumers with Cadbury treats and other surprises.Claire Low, marketing manager at Mondel├Ęz International, said: "Through this ad, we wanted to capture the huge anticipation felt by consumers during the Christmas countdown.