Friday 7 December 2018

Cadburys Darkmilk

Chocolate manufacturer, known for its Dairy Milk bar, will introduce ‘original’ plain flavor and a roasted almond one – and is the first of big companies to add a standard dark milk option to its range. Cadburys feel this choice of product reflects the growing demand for 'pure' chocolate bars. Made with more cocoa and less milk. The bar proved a success when it was trialed in Australia for a year and made $18m in its first year. For it's launch in the UK Cadbury's are ambitions for sales of around £10m by the end of its first full year as they plan to support the new bar with a £6m advertising campaign which includes PR & digital activity. The marketing manager of Cadbury said "A range of products and tastes are required to give consumers variety & choice, that is why we are expanding the range with a new type of chocolate bar". Would you buy it?

Whopper Detour

Burger King is cooking up fresh beef with fast food rival McDonald's in a creative way to make customers download its app. If customers are within 600ft of a McDonald's in the US, they can unlock a deal giving them a Whopper burger for one cent through the Burger King app. The app then offers directions to a nearby participating Burger King where customers can collect the burger. The deal will run until 12 December and customers can only access it once. While many enjoyed the promotion, some customers complained about the app not working when they tried to take up the offer.Others said that Burger King's promotion backfired and they ended up eating in McDonald's. Burger King isn't the first restaurant chain to try creative new ways to persuade customers to download their app - with its competitor McDonald's recently running a $1 (79p) fries promotion.

Staff Demand End to Forced Hugs

More than 200 members of Ted Baker staff have signed a petition against the alleged practices of Ted Baker's founder Ray Kelvin, according to workplace campaign website Organise, complaining about inappropriate behaviour towards both male and female members of staff. The company previously called hugs "part of Ted Baker's culture" and said Mr Kelvin greeted many people with a hug, "be it a shareholder, investor, supplier, partner, customer or colleague".The allegations have hit the business hard, with its share price - how much the company is worth - falling to a three-year low on Tuesday Ted Baker said: "We have always placed great importance on our culture. It is critically important to us that every member of our staff feels valued and respected at work. "We do not believe these allegations are reflective of the organisation we have all worked hard to develop over the last 30 years. "We are though taking them very seriously and the Non-Executive Directors have commissioned an urgent independent and thorough review.

Odeon High Prices

Odeon has responded to criticism over the prices it is charging for seats at its new hi-tech cinema in London, where tickets will cost up to £40. It told the BBC the prices were similar to tickets for theatre or live sports. The newly refurbished Odeon Leicester Square will re-open later this month, showing Mary Poppins Returns. It has had a multi-million pound facelift in partnership with Dolby, which is providing cutting-edge audio-visual technology. Price choices vary and flex depending on a number of factors including seat type and location in the auditorium, what we're showing, time of day, and the number of people booking at one time. According to market research firm Statista, the average price of a cinema ticket in the UK in 2017 was £7.49. How & why can they charge such a high price for a cinema ticket?

Saturday 1 December 2018

How Do You Justify Selling a £2 T-Shirt?

Big-name retailers have defended selling clothes for £5 or less, saying their ability to sell clothes so cheaply is down to business models. MPs investigating the impact of so-called "fast fashion" asked the firms how they could justify such low prices. Primark's spokesman Paul Lister said the firm spent nothing on advertising and had tight profit margins. Representatives from brands including Boohoo, Misguided, Asos, Burberry and Marks & Spencer also gave evidence. Carol Kane, joint CEO of online fashion house Boohoo, was asked how the company could sell dresses for as little as £5 when the minimum wage was £7.83.  She said this only applied to a small number of dresses intentionally sold at a loss, to drive more traffic to the site. Earlier this year, the firm was strongly criticised for burning £30m ($40m) of stock. It admitted destroying the unsold clothes, accessories and perfume instead of selling them off cheaply, in order to protect the brand's exclusivity and value.

Patagonia $10m Donation

Outdoor brand Patagonia has announced that it will donate $10 million (£7.83 million) to help combat climate change. The number wasn't plucked out of thin air - it's how much Patagonia saved in 2017 after Donald Trump cut how much tax US corporations have to pay from 35% to 21%."Taxes protect the most vulnerable in our society, our public lands and other life-giving resources," said Patagonia's CEO Rose Marcario"In spite of this, the Trump administration initiated a corporate tax cut, threatening these services at the expense of our planet." The White House found that climate change will cost the US hundreds of billions of dollars annually and damage people's health. His stance is part of what has driven Patagonia's decision to donate what they've saved in tax to grassroots environmental activist groups. Patagonia previously joined lawsuits challenging Donald Trump's plans to reduce the size of protected parts of the US that belong to Native American communities. They already donate 1% of their earnings to environmental organisations around the world.

Kelloggs Adopt Traffic Lights

Kellogg's is to put "traffic light" labelling on most of its cereal packs sold in the UK from January, having previously refused to do so. The UK government's voluntary scheme, introduced in 2013, indicates how much salt, sugar or fat foods contain. Kellogg's said it had made the change after having "listened" to consumers, government and retailers. Kellogg's UK managing director Oli Morton said the decision followed a survey of 2,000 Britons asking them about their attitudes towards labelling. Mr Morton said: "Put simply, they said we should change and move to a full colour solution as they want help making healthy decisions. We've listened and now we're acting." Under EU rules, traffic light labelling is voluntary, so some manufacturers do not use it. Do you think all businesses should be using it?