Saturday 1 December 2018

Kelloggs Adopt Traffic Lights

Kellogg's is to put "traffic light" labelling on most of its cereal packs sold in the UK from January, having previously refused to do so. The UK government's voluntary scheme, introduced in 2013, indicates how much salt, sugar or fat foods contain. Kellogg's said it had made the change after having "listened" to consumers, government and retailers. Kellogg's UK managing director Oli Morton said the decision followed a survey of 2,000 Britons asking them about their attitudes towards labelling. Mr Morton said: "Put simply, they said we should change and move to a full colour solution as they want help making healthy decisions. We've listened and now we're acting." Under EU rules, traffic light labelling is voluntary, so some manufacturers do not use it. Do you think all businesses should be using it?