Saturday, 17 February 2018

Norway Bottle Recycling

A Scandinavian deposit-based system for recycling bottles is thought likely to be adopted in the UK. Advisers to government say the schemes have massively reduced plastic litter in the environment and seas.  And a ministerial delegation has been to Norway to see if the UK should copy an industry-led scheme that recycles 97% of bottles. In the UK, figures show that only around half of all plastic bottles get recycled. Norway claims to offer the most cost-efficient way of tackling plastic litter. It works like this: The consumer pays a deposit on every bottle - the equivalent of 10p to 25p depending on size.  They return it empty and post it into a machine which reads the barcode and produces a coupon for the deposit. If the careless consumer has left liquid in the bottle, the machine eats it anyway - but hands the deposit to the shopkeeper who'll need to empty the bottle. Similar schemes are in operation in other Nordic nations, Germany, and some states in the US and Canada. The managers of the Norway operation say it could easily be applied to the UK.

Diet Coke Revamp


Coca-Cola is depending on millennials who don't drink Diet Coke to turn around the struggling soda brand. Diet Coke's brand revamp has already put millennials front-and-center. The sleek cans and new flavors, such as Feisty Cherry and Twisted Mango, aim for a trendier drinker than Coca-Cola Classic.  For the last few years, Diet Coke has been the weakest link in the company's cola lineup. Industry publication Beverage Digest reported Diet Coke US sales by the dollar dropped 1.9% in 2016. Despite being a zero-calorie drink, Diet Coke has struggled to win over many health-conscious shoppers. Coca-Cola plans to launch "communication and engagement" aimed at both new and loyal Diet Coke drinkers in the coming months. 

Happy Meal Cuts

McDonald’s will soon banish cheeseburgers and chocolate milk from its Happy Meal menu in an effort to cut down on the calories, sodium, saturated fat and sugar that kids consume at its restaurant. Diners can still ask specifically for cheeseburgers or chocolate milk with the child’s meal, but McDonald’s said that not listing them will reduce how often they’re ordered. Since it removed soda from the Happy Meal menu four years ago, orders for it with Happy Meals have fallen 14%, the company said. The Happy Meal has long been a target of health advocates and parents who link it to childhood obesity. 

Friday, 2 February 2018

McValentines Day

Yes, you heard right, just like the famous bakers and Swedish furniture specialists, McDonald’s is playing Cupid this year by inviting couples to have a romantic night at its Newcastle restaurant. Revealing all on Facebook, McDonald’s posted ‘Book a table for you and your loved one this McValentine’s Day right here on Northumberland Street, we are going all out providing the most romantic dining experience in history. ‘We are offering 3 courses of McValentine’s perfection for £20 per couple.’ Starters will include Cheddar Bites, four nuggets and carrot sticks with Philadelphia. Mains, which are all served with fries and a drink, consist of the following choices: A Big Mac, the Signature Collection Burger, Chicken Legend, Fillet-O-Fish, Veggie Burger, 20 chicken nuggets to share, or any other burger available on the McDonald’s menu at the time. Finally, for dessert, you can opt for a McFlurry, a fruit bag, an apple pie, or a muffin.

Most Complained About Ad

KFC’s campaign featuring a chicken “dancing” to DMX’s X Gonna Give It To Ya received the most complaints of any advert in the UK last year, gaining 755 – with viewers objecting that it was disrespectful and distressing. The ad, called The Whole Chicken, aimed to focus on the quality and provenance of KFC-sourced chicken but instead outraged viewers told the advertising watchdog that it was “disrespectful to chickens and distressing for vegetarians, vegans and children”. In the case of KFC and Moneysupermarket, the ASA dismissed the complaints, saying that the campaigns were not likely to cause widespread offence and did not break the UK advertising code.

Shrinking Snacks

Many of the nation's favourite treats are getting smaller, but BBC research has found that some prices are falling too. Manufacturers often blame the rising cost of ingredients. But whether it is the ingredients, exchange rates, or saving us from obesity and bad teeth, all manufacturers insist that they give customers value for money.The price of a product is driven by all kinds of factors such as packaging, transport and marketing which might not change with alterations in weight.But many consumers will be concerned simply with the price they pay at the checkout per pack or bar.

Sunday, 28 January 2018

IKEA Founder Dies

The Swedish founder of the Ikea furniture chain, Ingvar Kamprad, has died at the age of 91, the company has announced. Mr Kamprad - who pioneered flat-pack furniture - died at his home in Småland, Ikea confirmed in a statement. The company said that Mr Kamprad was "one of the greatest entrepreneurs of the 20th century". The billionaire, who was born in 1926 in Småland, founded Ikea at the age of 17. He used some money his father had given him as a gift for performing well at school despite his dyslexia. His company's designs became popular in part because of their simplicity and value.  Mr Kamprad is reported to have come up with the idea of flat-pack furniture after watching an employee remove the legs from a table in order to fit it into a customer's car.