Coca-cola started it but the personalised trend is now spreading to more areas. Nutella and Marmite are now both offering customers an opportunity to get personal with their products. Brands have huge emotional attachments, and as previously reported, personalised Coca-Cola bottles were used for a wedding proposal. Philippa Atkinson, assistant brand manager for Marmite, told marketing and design magazine The Drum: "We're delighted to be entering the growing market for personalised products. Marmite has an innate ability to create talkability and we believe our personalised jars will do just that."