Sunday, 3 July 2016

Yeezy Money

Kanye West has struck a new deal with Adidas, expanding his partnership with the German sportswear giant for a new line of Yeezy branded clothing. What separates the new deal from his former, is that Kanye will add sportswear to his lineup of street and lifestyle clothing line, and Adidas will dedicate several stores worldwide to showcase the gear. “These past two years Adidas and Yeezy have given a glimpse into our future,” West said in a statement. “This partnership illustrates that anyone with a dream can dream without limitations.” “Kanye is a true creator who has the ability to see things others don’t,” Adidas CMO Eric Liedtke added. “We are exploring new territories by opening up the sports world to Kanye’s creativity. This is what Adidas has always been about, empowering creators to create the new.”