Sunday, 3 July 2016

Ab Fab Diet Coke

Diet Coke is to release limited edition cans and bottles bearing cartoon versions of 'Absolutely Fabulous' characters Edina and Patsy. The designs strike one odd note in not picturing Patsy with her trademark cigarette hanging from her lips, although whether or not this would break packaging regulations Coca-Cola would understandably want to avoid any backlash from including it. Jennifer Saunders, the creator and star of the sitcom, said: "Just like Absolutely Fabulous: The Movie, Diet Coke oozes glitz and glamour so I'm really excited about the partnership and can't wait to enjoy a 'Diet Coke break' with the limited-edition product!". Bobby Brittain, marketing director at Coca-Cola Great Britain, said: "The two brands’ target demographics mirror each other perfectly, making the pair an ideal double act." An Absolutely Fabulous limited-edition 250ml ‘Alu' bottle will also be available from Liberty London and Boots stores nationwide to mark the launch of the film.