Sunday 17 January 2016

McFuture

McDonald's has offered a sneak peak of the future of its sixty year old brand, and it looks shinyMcDonald's Next landed in Hong Kong complete with a salad bar, touch screens, table service and an open kitchen, as though those kitchens weren't already open enough. McDonald's has called it a “theatre kitchen” because the glass counters and bright lights let customers see the new ingredients. They include 19 different salad ingredients: two choices of salad base greens, two kinds of cheese, three flavours of sauces and the choice of couscous or quinoa. Staff have been trained for 720 hours to prepare for table service, McDonald's said, and the team have been given new uniforms. The restaurant features digital walls that will feature changing food items, phone changing stations and a self-ordering kiosk. Not everything is different though: McDonald's Next still offers the traditional McDonald's menu.