KP Snacks is launching a new Hula Hoops Golden Hoops - a baked version of the popular crisp. The new savoury snack contains 30% less fat than standard crisps. It will be supported by a multi-million marketing campaign that includes TV advertising and social media. KP Snacks spokesperson said "The 'better for you' category continues to grow as more and more consumers focus on healthier lifestyles and seek alternative snack options. Golden hoops taps into the fast-growing market for permissible snacking. Our research has revealed that sales are expected to deliver over £10m in the first year".