Walkers has launched 'Countdown to Kit Off', a promotion that sees long-time ad star Gary Lineker digitally stripping off on screens around Leicester, home of the crisps brand. This activity is in response to the broadcaster's promise to present Match of the Day in his underpants in Leicester City win the Premier League. An image of an apparently naked Lineker covered head to toe in crisp packets is being drive around the city on screens installed on vans. The closer Leicester get to the trophy the fewer packets the ex-Engalnd striker has to conceal his modesty. The image reacts in real time, meaning a packet disappears for every game played and point won.