Sunday, 25 January 2015

Rocky Rolls

As Rocky he was the heavyweight champion of the world but has Sylvester Stallone got what it takes to sell bread? Britain's top-selling bread brand Warburtons reckons so and, in one of the unlikeliest pairings in advertising history, Stallone will appear with bakery boss Jonathan Warburton in a new TV ad to screen later this year. They will be hoping the ad will help get its bread business fighting fit after a tough 2014. More than £50m was wiped off the brand's bread sales last year as a result of the discounters and consumers moving away from traditional sliced bread.