Sunday, 11 January 2015

Morrisons Great North Run

The supermarket chain Morrison's is to take over sponsorship of the Great North Run. They stepped in after private health firm Bupa announced in November that it was pulling out after supporting the event for 22 years. The multimillion pound four-year contract is the biggest sports sponsorship deal in the supermarkets history. It is designed to promote Morrisons' brand and association with healthy living at a time of intense competition in the UK grocery sector.