Thursday, 15 January 2015

Brand Index Buzz

YouGov’s BrandIndex Rankings for 2014 have just been released. The Rankings compare BrandIndex Buzz scores for over 850 brands in 32 categories, to reveal the UK brands with the most positive brand noise during the last 12 months. Buzz scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family.Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness. Find out which brands came out on top!