Sales of Halloween products are expected to reach £240m this year, driven in part by the millennial generation's enthusiasm for the festivities. The UK’s younger generation is emulating American-style. Halloween celebrations with 58 percent of 16-24 year-olds and 55 per cent of 25-34 year olds spending on related products and services in 2013, according to Mintel. The UK food and drink sector has not been slow to make its mark on the season with the number of food and drink products launched with a mention of Halloween growing by 263% between 2009 and 2013. Brands have been also having fun on social media. Check out what pranks Samsung have been playing.