Thursday, 16 October 2014

Sugar Puffs Rebrand

honey monster
Sugar Puffs have been reformulated with less sugar as recent sales have been plummeting due to customers concerns over the sugar levels. The new branding of Honey Monster Puffs will contain less sugar and 20% more honey and a brand new packet which will contain transparent nutritional information about the contents. The Honey Monster will be back as part of a £30m advertising campaign which aims to re-position the brand as a healthy cereal.