Thursday, 9 October 2014

Everything Is Not Awesome

Lego has ditched a long-standing partnership with Shell, after a Greenpeace video used its toys to illustrate an Arctic oil spill. The decision comes after the slick parody video by the pressure group went viral online and gained 5 million views. Lego products are currently sold at Shell petrol stations in more than two dozen countries, in a deal estimated at £68m. Lego were not happy about their toys being used as part of Greenpeace's dispute with Shell but acted after over 1 million complaints were made.