High-street bakery giant Greggs has made a playful jump into the hospitality sector by opening its first-ever pub, The Golden Flake Tavern, located within the Fenwick department store in Newcastle. This limited-time pop-up, running until February, is the latest in a series of highly successful marketing ventures that aim to elevate the brand beyond its famous sausage rolls. The pub features a menu of Greggs-inspired pub classics, such as a Steak Bake Mixed Grill and a Sunday Carvery where a Greggs bake is the centrepiece. Additionally, the bar serves exclusive, novelty draught beers like the Pink Jammie Pale Ale, alongside Greggs-themed cocktails. This creative move is a shrewd public relations (PR) stunt designed to generate massive media buzz, refresh the brand's image, and offer a unique, premium experience to its loyal fanbase. It’s a clear example of experiential marketing—creating a memorable, shareable event that keeps the brand relevant and exciting.
BBQ - What are the risks of a public relations stunt?
