Disney+ has just released
the three-part docu-series, Sneaker Wars: Adidas v Puma, which
plunges viewers into one of the most intense and enduring rivalries in business
history. The documentary unpacks how the personal feud between two German
brothers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, led
them to split their successful family shoe business and found separate,
globally dominant sportswear companies: Adidas and Puma. Set in the backdrop of
their divided hometown, the series reveals how their decades-long
competition—from vying for exclusive athlete endorsements like Pelé to pioneering
key product innovations—fuelled both incredible business growth and a fierce
sporting culture that is still felt today, making it essential viewing for
anyone interested in marketing, brand identity, and the relentless drive of
competition.
BBQ - Analyse two ways in which the intense rivalry between Adidas and Puma
(non-price competition) would have a direct, positive impact on a customer. Use
business terminology in your explanation.
