Facebook's parent company, Meta, has unveiled its latest generation of AI-powered smart glasses in collaboration with Ray-Ban and Oakley. The new lineup includes the Meta Ray-Ban Display, which features a discreet, full-color screen built into the lens, and an accompanying "Neural Band" wristband that allows users to control the glasses with subtle hand gestures. This innovation is part of Meta's long-term strategy to shift consumer habits away from smartphones and towards AI-driven wearable technology. By combining everyday eyewear with cutting-edge artificial intelligence, Meta is aiming to create a new category of consumer electronics that offers hands-free access to information, from real-time translations to video calls, directly within a person's field of vision.
Meta is launching its new smart glasses with a price point starting at around £299. Analyze the potential impact of this pricing strategy on the product's sales and target market.
