A new soft drink is about to land in the UK — and it’s already caused a storm across the Atlantic. Poppi, the prebiotic, low‑sugar soda that’s gone viral in the US, will be hitting Tesco and Pret from early March. PepsiCo snapped up the brand last year, and it’s clear they see Poppi as more than just another fizzy drink. With its bold cans, fruity flavours, and gut‑health message, Poppi has built a reputation as the drink for the social‑media generation. Now it’s crossing the pond with five flavours: Strawberry Lemon, Raspberry Rose, Orange, Lemon Lime and Wild Berry. What’s interesting from a business perspective is how Poppi fits perfectly into the UK trend for functional beverages. Consumers aren’t just looking for “less sugar” anymore — they’re after drinks that claim added benefits, whether that’s energy, immunity, or now gut health. And retailers love a product that looks good on shelves and taps into a growing market. Poppi’s launch also signals a strategic shift for PepsiCo. Rather than trying to reinvent older brands, they’re investing in new ones that already have cultural momentum. If Poppi performs like it did in the States, we could soon see the big UK players reacting quickly, especially in the premium soft drink category. It’s always fascinating to see how quickly the soft drinks market evolves. One big launch can set the tone for the year ahead — and Poppi might just be the brand to watch in 2026. In terms of pricing, Poppi will sell in 330ml cans, both individually and in four‑packs. Recommended pricing sits at £2.59 per can and £7.79 for multipacks, putting Poppi firmly in the premium soft drinks bracket.
BBQ - With its premium pricing and gut‑health positioning, do you think Poppi will become a UK staple — or will it remain a niche American import?