John Lewis’s latest Christmas ad has divided viewers, with some praising its star casting and others accusing its luxurious setting of being out of touch amid the cost of living crisis. The ad opens with glamorous grandmother Gloria, played by Dame Kristin Scott Thomas, welcoming her family into her large, well-appointed London home on Christmas Eve before going shopping with her toy dog, Pickles. Analysts at Kantar said the ad reminded consumers of the “joy” of the festive season, but suggested that it lacked the “emotive punch” of previous campaigns. Lynne Deason, head of creative excellence at analysts Kantar, told the Press Association: “ The advert however arrives just weeks after a gloomy report suggested that British households are almost £3,000 worse off thanks to five years of pressure on living standards. Which is why, in a winter where we’re all wondering how the hell we’re going to heat the homes that we can barely afford to rent or pay the mortgage on, or being told to stock up on tinned foods in case of apocalypse, this one feels utterly out of step with the nation’s mood.
BBQ - What do you think of the new John Lewis Christmas advert?






