Jeweller Pandora has said it will switch from using silver in some of its ranges to platinum-plating following a dramatic increase in prices. Silver prices have more than doubled over the past year with other precious metals such as gold also surging. Pandora's chief executive Berta de Pablos-Barbier said the aim was not to make all jewellery platinum-plated, but silver will be reduced to around 25% of its goods to reduce its exposure to the metal given the recent volatility. The Danish firm, one of the world's biggest jewellery retailers, currently makes the majority of its products from silver. Although platinum is more expensive than silver per ounce, Pandora said it will create an alloy, which would make it cheaper to use. It said over time, parts of its silver ranges will shift to platinum-plated, using its own metal alloy called Evershine, which it already uses for its gold-plated products. Pandora is well known for its charm bracelets. Chief executive de Pablos-Barbier said that around 60% of its business was currently in silver. Silver prices hit record highs in January before falling back, but remains elevated compared to last year. Pandora said that it would introduce the new platinum-plated range in 2026 before rolling it out more broadly.
BBQ - Will this switch in supplier impact the customer perception of the brand?