Heinz has re-entered the ready-meal market with an innovative new range of 90-second microwaveable pouches focused on beans and pulses. Responding to the growing demand for convenient, healthy, and plant-based options, the new line features three globally-inspired flavours: Chilli Black Beanz, Curry Chickpeaz, and Tomato Cannellini Beanz. These new meals are designed to be a quick, nutritious choice, providing a good source of protein and fibre while containing no artificial flavours. The pouches are available in Sainsbury's and Ocado (£2.50), offering a modern, flavour-packed solution for busy consumers.The new line is a strategic move, responding to a growing demand for quick, healthy, and convenient meal options. With more and more people looking to reduce their meat intake, boost protein and fibre, and explore global flavours, Heinz is right on trend.
BBQ - How will market research have helped Heinz decide upon this new strategy?
