Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Monday, 12 May 2025

Fish & Chip Sauce?

Heinz has unveiled its latest condiment, which the company is calling a revamp of the traditional tartare sauce. The food manufacturer is encouraging consumers to view the new sauce, named Fish & Chips Sauce, as "Tartare 2.0". The packaging lists the contents as "Tartare Sauce" and details ingredients such as gherkins, dill, salt, parsley, and mustard. Tartare sauce is typically composed of mayonnaise, chopped gherkins, capers, and herbs like tarragon and dill and is a classic addition to seafood dishes like fish and chips. Heinz described its new product as a “fresh and herby condiment” which was “poised to become Britain’s new go-to pairing for fish dinners – and, of course, the nation’s beloved dish, fish & chips”. It went on: “If tartare is the OG fish condiment, then think of Heinz Fish & Chips sauce as Tartare 2.0 – 2025’s hot new upgrade… Love tartare? You’ll be obsessed. Never tried it? Consider this your tasty gateway to next-level fish & chips.” Heinz Fish & Chips Sauce has a recommended retail price of £3.39 and is available from Tesco. Heinz said its own research suggested that Britons were eating more fish – up almost 5% year on year – with 37% of these occasions being fish and chip meals. It found 81% of Britons used various sauces with the dish, with 66% using ketchup, 50% mayonnaise and 45% Tartare sauce. Some 90% of 18 to 34-year-olds expressed an interest in a “brand new” sauce for fish, the brand said. Thiago Rapp, director of ‘taste elevation’ at Heinz, said: “At Heinz, we’re always exploring bold and exciting flavours, inspired by the latest food trends and what people across the nation are really craving.

BBQ - Do you think this will become a star product for Heinz?

Monday, 28 April 2025

Toney Chocoloney Recall

 
Tony’s Chocolonely ,the Dutch company which is famous for its USP of having irregular chunks (5 of the chunks are made to have represented west African countries), is asking customers for a recall on certain batches of 3 specific products as they have been found to contain foreign objects (small stones) in the product. The chocolate market is worth over US$162 million (the chocolate market is worth over US$130 billion) a year and is a classic example of an oligopoly. Even though the bar is above the average selling price, it is ethical because it aims to prevent child slavery and to do this it encourages competitors to source cocoa from its established, child labour-free farms in Ghana and Cote d’Ivoire. The company has recently expanded by introducing advent calendars and had teamed up with Ben and Jerry’s ice cream brand to create “Chocolate Love A-Fair". In the past Tony’s has been found to be controversial. This is due to its pledge to pay all the workers involved with farming the raw materials a higher ‘living’ wage but in 2021 was removed from the list of ethical chocolate companies because Barry Callebaut, one of the companies it worked with, was found to employ and make use of child workers. Customers have been advised to check their lot code and to return the product to the store where you bought it from in exchange for a refund or replacement. Other chocolate bars without the mentioned lot code are safe to consume. The company asked for the recall on the 1st of April 2025 after getting reports from the US and Canada from 12 customers complaining about small stones in the products. Tony’s Chocolonely believes that the stones were a byproduct of the almond harvesting process and in a statement posted how the product was not filtered during third party almond harvesting and processing.
BBQ - What issues will Tony’s Chocolonely face after this recall?

Thursday, 17 October 2024

Greggs Champagne Bar

Greggs, the popular UK bakery chain, is launching its first-ever champagne bar in Fenwick’s Newcastle store from October 24 to December 31. This pop-up bar will offer a unique dining experience, pairing Greggs’ signature pastries with a selection of fine champagnes, including high-end options like Louis Roederer Cristal. The menu will feature gourmet twists on classic Greggs items, such as sausage rolls with hot honey sauce and steak bakes with peppercorn aioli. This initiative follows the success of last year’s Bistro Greggs and aims to attract both loyal customers and new visitors with its innovative approach

BBQ: How can Greggs’ strategy of launching a champagne bar in collaboration with Fenwick’s impact its brand image and customer base?

Greggs x Fenwicks