Sweet Move By Heinz

Heinz has launched a sweet chilli tomato ketchup on Facebook this week. It is being sold in a cloth jacket designed by pop artist Orla Walsh, and will be available in two designs - limited to 557 copies of each - varieties! Lots going on here in terms of marketing, branding & endorsement...but will it be a success?

Secrets Of The Shops

9 tricks that shops use to get you to spend more. Convincing shoppers to part with more cash can be as simple as putting the price in red or tucking everyday items at the back of stores. Read through the article and see how many you have fallen for!

Shop Tricks

Just Sponsor It

Rory McIlroy is set to become one of the biggest earners in sporting history after confirmation of a reported 10-year sponsorship deal with Nike worth as much as £150m. So why pay so much? Is this deal worth it for Nike?

McIlroy Sponsorship

New Nike Golf Advert

Most Liked Ad of 2012 - 'Simples'

The CompareTheMarket.com ad featuring Meerkat brand characters Sergei and Alexsander handing a window cleaner his free Meerkat toy was the 'most-liked' TV ad of 2012.  You can relive that advert again and also see which other adverts featured in the top 10 by following the link below. Simples.

Top Adverts 2012

Just Sponsor It

Reports are that Manchester United are lining up an extension of their kit deal with Nike which could be worth up to £1bn. This news comes in the same week as Nike offered golfer Rory McIlroy £156m over 10 years to have the swoosh on all his golf equipment and clothing. There seems to be no recession in sponsorship at the moment. 

Nike Sponsorship

Pandora to Sponsor Girls Aloud Tour

Pandora, the jewellery brand, has been named the official sponsor of the forthcoming Girls Aloud tour. As part of the brand partnership, each band member has designed their own Pandora charm bracelet, intended to reflect their personality, but you may need deep pockets to afford one. 

Pandora & Girls Aloud

Let's Get It Started...

Black Eyed Peas singer and star of The Voice Will.I.Am certainly has a few entrepreneurial skills in his locker. He has announced that he plans to start his own car company in order to bring jobs back to East Los Angeles, where he grew up.

IAMAUTO

Inside The Mind Of An Entrepreneur...

Interesting article from the economist about the traits & qualities of entrepreneurs

In Praise of Misfits