Functional chewing gum brand life loop has a nationwide listing in 1,600 Tesco stores. The start-up brand only debuted in early 2026 but already has secured distribution of its blister packs which retail at £2.50 and come in four different variants. Chewing gum is something many of us reach for without thinking — on the way to work, between meetings, before the gym. Life loop saw an opportunity to make that habit work harder. Their patented gum technology protects the ingredients inside each piece till you chew and this also allows the functional benefit to be absorbed into the body and begin working in just 5-10 minutes compared to a typical functional drink such as coffee or energy drinks which takes 35-40 minutes. To support the launch they are going to give away 10,000 samples at London Victoria station as part of a promotional event on 7th May.
BBQ - Is there a gap in the market for this product?
