A new artificial intelligence (AI) model developed by the Chinese company behind TikTok rocked Hollywood this week - not just because of what it can do, but what it could mean for creative industries. Created by tech giant ByteDance, Seedance 2.0 can generate cinema-quality video, complete with sound effects and dialogue, from just a few written prompts. Many of the clips said to have been made using Seedance, and featuring popular characters like Spider-Man and Deadpool, went viral. Major studios like Disney and Paramount quickly accused ByteDance of copyright infringement but concerns about the technology run deeper than legal issues. Seedance was launched to little fanfare in June 2025 but it is the second version that came eight months later that has caused a major stir. Many industry experts and filmmakers believe Seedance is a new chapter in the development of video-generating technology. Seedance has run into trouble over copyright issues, a growing challenge in the age of AI. Experts warn that AI companies are prioritising technology over people as they make more powerful tools and use data without paying for it. In the year since Beijing has put AI and robotics at the core of its economic strategy, investing heavily in advanced computer chip production, automation and generative AI as it bids for a technological edge over the US.
BBQ - How worried should Hollywood be about the continued advancement in AI?
