Valeo Foods UK has announced the launch of Poppeggs, a new seasonal chocolate product under its Poppets brand, arriving in stores for Easter 2026. Poppeggs were designed to meet growing shopper demand for affordable, smaller-format seasonal treats, suitable for multiple occasions including snacking, sharing and gifting. The product’s straightforward format and familiar taste profile make it an easy, low-risk addition to the Easter aisle. Available in an 80g bag (£1.50 RRP), Poppeggs sit firmly within the mainstream Easter chocolate price bracket, offering strong value compared with similar solid chocolate products. The format supports impulse purchase as well as family sharing, helping retailers maximise basket spend across the seasonal period. The launch reflects continued growth in shareable and value-led seasonal confectionery, particularly as shoppers remain price-conscious. Marketing support will focus on in-store visibility, seasonal aisle activation and retailer digital channels, supported by light social activity to drive awareness and footfall.
BBQ - With a price almost one third cheaper than Cadburys will people switch brand?
