The boss of Greggs said there was "no doubt" hugely popular appetite suppressing drugs have led to people looking for "smaller portions", affecting the company's bottom line. People are also looking for "protein and fibre", and generally healthier options, Roisin Currie said, adding the bakery has been introducing products to tap into that market. Greggs has previously said people's dietary changes led it to move away from its usual fare of hearty and high-fat pasties, cakes and pastries. The bakery chain said in July it would target customers on weight loss drugs by rolling out smaller portions and protein-rich products, after which it launched its egg-pot alongside its popular "eggs at Greggs" ad campaign. Several firms have said customers appetites are changing as a result of weight loss drugs. Tesco said on Thursday a trend towards healthier eating had contributed to growth in its fresh produce sales. Chief executive Ken Murphy said the group was watching customer habits "very closely" alongside the rise in weight loss medication and said the supermarket had a range of "GLP-1 friendly" products.
BBQ - What risks and opportunities do weight‑loss drugs pose to the long‑term revenue growth and store expansion plans of food retailers like Greggs?
