Independent restaurants have accused global corporations of being "sneaky" and "a killer" to family businesses by masquerading as indies on delivery apps. Chain restaurants including Pizza Hut, TGI Fridays, Frankie & Benny's, Las Iguanas and Barburrito have brands on apps such as Deliveroo and Just Eat, giving them different names and the appearance of being small or independent businesses. Just Eat, Deliveroo and Uber Eats all said virtual brands could be utilised by any business, including independents. It added that it was transparent with customers as they could see the address of where they were ordering from, "to help them make informed choices". Bird Box and Stacks were from Frankie & Benny's, Mother Clucker was TGI Fridays, Wing Street was Pizza Hut, Hot Chick was Coyote Ugly and Badass Burritos was Barburrito. Independent restaurants want to see legislation about transparency around what kitchen people's food comes from and the parent company behind it.
BBQ - Do you think virtual brands should declare themselves to be actually a big chain?
