The UK government has banned “Buy One, Get One Free” deals on unhealthy food and drinks in shops and online, aiming to curb rising obesity rates. The new rules, effective from 1st October 2025, also stop free refills of sugary drinks in restaurants. Items like fizzy drinks, crisps, cakes, and certain pizzas are affected. Health experts say these promotions encourage overeating and poor dietary choices. The ban is part of a wider strategy, including restrictions on junk food advertising before 9pm, expected to help prevent thousands of cases of childhood obesity. While some retailers had already limited such deals, the law now ensures consistency across the UK. Retailers and food manufacturers may now need to rethink their promotional strategies. With multi-buy offers restricted, businesses could shift towards healthier product bundles, loyalty schemes, or price reductions on nutritious options. This change could also influence consumer behaviour, encouraging more mindful shopping and healthier eating habits.
BBQ - Explain one way this change could affect marketing strategies used by supermarkets.
