British soft toy maker Jellycat is set to reward its owners with a staggering £110 million dividend after its profits more than doubled in 2024. The company, famous for its quirky plush creations like smiling peanuts and sad-faced eggs, reported pre-tax profits of £139 million—up from £67 million the previous year—alongside a 66% surge in revenue to £333 million. Founded in London in 1999, Jellycat has grown from a niche brand into a global sensation, selling in over 80 countries and appearing in prestigious retailers like Harrods, Selfridges, and Colette in Paris. Its success is largely driven by viral popularity on social media and a surprising trend: adults buying toys for themselves. This shift in consumer behaviour has helped Jellycat tap into a broader market, blending nostalgia with modern design. The planned £110 million dividend marks a 75% increase from the previous year’s payout, reflecting the company’s confidence in its continued growth. As Jellycat races to meet global demand, it remains focused on quality, sustainability, and delighting customers of all ages.
BBQ - Analyse how changes in consumer behaviour and marketing strategies may have contributed to Jellycat’s financial success.
