The maker of an iconic brand of footwear have seen its profits fall by more than 90% in the last year. Dr Martens, based in Wollaston, Northamptonshire, posted pre-tax profits. The figure for the previous year was £93m. The company said UK revenues had been hit by "a challenging market". The Dr Martens design originated in Germany in the 1940s and production started in the UK in 1959, when the Northamptonshire-based Griggs Group bought the patent rights. The familiar yellow-stitched boots, made at the factory in Cobbs Lane, Wollaston, have been bought by famous names from the Sex Pistols to the Dalai Lama. The company has been in the doldrums in recent years, with declining revenues exacerbated by the cost-of-living crisis. Underlying profits in the year to March, which do not include anything exceptional or non-recurring, have dropped from £97.2m to £34.1m. The group said sales to consumers in the US started to grow in the second half of the year and had continued to increase, but UK revenues had remained lower since the year-end "due to a challenging market". It flagged uncertainty over the impact of higher tariffs, including those imposed by the USA, but said it was holding off from price hikes for the the remainder of 2025. The group added: "We do recognise that there is continued macroeconomic uncertainty and the full outcome of tariffs is still unknown, and we will monitor this closely through the year and take action as appropriate."
BBQ - What strategies could Dr Martens use to improve their profitability?
