The corporation behind Oreo has filed a lawsuit in the US against the budget supermarket Aldi, accusing it of "blatantly" copying the packaging of its famous snacks. Court documents showed that Mondelēz International said Aldi uses similar packaging likely to "deceive" consumers and "ride the coattails" of the company's "attraction, fame and prestige". The snack giant also is behind Wheat Thins, Nutter Butter, Chips Ahoy!, and Ritz - all products the company accuses Aldi of copying with its "discount" versions. Although Aldi did discontinue or alter the packaging of some products, the supermarket has continued making "unacceptable copies", the lawsuit stated. The company claimed that if Aldi is allowed to continued with its product lines, it will "irreparably harm" the Mondelēz brand. In the lawsuit, Aldi is accused of trademark infringement, unfair competition and unjust enrichment. Mondelēz said it is seeking damages. Mondelēz described Aldi's business model as hinging on "low-priced private label products that resemble the look and feel of well-known brands". Aldi, which has its headquarters in Germany, is known as a discount supermarket offering affordable alternatives to well-known brands. There are over 2,500 Aldi shops in the US however they are under the same ownership as the UK Aldi they operate as completely separate businesses
BBQ - Why is copyright important for Businesses?
