Monday 20 November 2023

Hotel Chocolat Sold to Mars

The co-founders of Hotel Chocolat will each get £144m after agreeing to sell the British business to Mars. The US confectionery giant will pay £534m for the firm that Angus Thirlwell and Peter Harris set up in 1993. Hotel Chocolat said the deal would allow the brand to "grow further and faster", including overseas. The company has had mixed success with expanding internationally and last year had to shut down its five shops in the US. The company is mostly based in the UK with around 124 shops, but has some overseas. Mr Thirlwell said: "By partnering with Mars, we can grow our international presence much more quickly using their skills, expertise and capabilities." Mr Thirlwell and Mr Harris each have a 27% stake in Hotel Chocolat. Mr Thirlwell, who will stay on as chief executive, said that he would invest 80% of the £144m he will make back into the company. Hotel Chocolat started by selling its upmarket confectionery online and opened its first shop, in north London, in 2004. Commenting on whether Mars intended to change Hotel Chocolat's recipes following the takeover, Andrew Clarke, global president of Mars snacking, said there were "absolutely no plans" to do that. There are also no plans to start selling Mars confectionery in Hotel Chocolat shops.