Tuesday 9 May 2023

Sainsburys Cut Own-Brand Prices

Supermarket chain Sainsbury's has cut the price of its own brand butter and bread. The supermarket is reducing its own branded salted butter from £1.99 to £1.89 for 250g packets from Tuesday. Wholesale food prices have been falling globally, but supermarkets have been criticised for not passing on price falls quickly enough. Inflation was expected to fall below 10% last month but soaring food prices meant it fell by less than expected. Sainsbury's said it was able to lower some of its bread and butter prices due to wholesale prices beginning to fall. "Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers," the UK's second largest supermarket chain said. Its also cutting the price of its own-brand bread to 75p from 85p. Food price inflation in was at its fastest pace for 45 years in March.