Monday 15 May 2023

Ferrari Resisting Electric Change

 
Ferrari will continue to build cars with internal combustion engines into the late 2030s, despite efforts by governments around the world to phase out the technology. The boss of the Italian manufacturer said it would be "arrogant" to dictate to customers what they can buy. For Ferrari, as for many other premium brands, the move towards electric cars presents a steep marketing challenge. But the company is due to introduce its first electric supercar in 2025. Traditionally, the raucous sound of an eight or 12-cylinder internal combustion engine has been a key part of its appeal. But battery-powered cars are much quieter. Nevertheless, Ferrari is planning to launch its first fully electric model in two years' time - a design the company insists will offer a "unique driving experience".