Monday 13 June 2022

Russia Unveils Alternative McDonalds

Fast food giant McDonald's pulled out of Russia in protest at the invasion of Ukraine and sold its restaurants here - more than 800 - to Russian businessman Alexander Govor. Today the first rebranded restaurants are reopening in Moscow. There's a new name: "Vkusno i Tochka", which translates as "Tasty and that's it". Gone are the Golden Arches, replaced by a stylised letter M, made out of two French fries, and a dot (or, perhaps, a burger?) Gone are the Big Mac and McFlurry. But the new owners hope customers won't notice too many differences. They held a press conference in the flagship restaurant on Pushkin Square, where the very first Moscow McDonald's opened 32 years ago. The new company says the burgers' composition has not changed and the McDonald's equipment remains. Russia and Ukraine accounted for about 9% of McDonald's global sales last year. Starbucks, Coca Cola, Levi's and Apple are among the international brands that have left Russia or suspended sales here since the 24 February invasion of Ukraine.