Sunday 12 January 2020

Trainer Entrepreneur

Can you remember your 12th birthday? There was probably some cake - maybe even in the shape of a caterpillar - and, if you were lucky, friends, family and a few presents. Whatever you did that day, the chances are it's not affected the rest of your life very much.  But for Joe Franklin, who possesses a trainer collection so exclusive he's become one of the go-to suppliers for the UK rap scene, that day is when it all began. He saved up some birthday money and put it towards a pair of Jessie J's signature Nike Air Max 90s, trainers he says he only wanted to impress his friends. "Later that day someone offered me double what I paid. So obviously I took it and I made double my money". Since then the most expensive pair of trainers he's sold went for £62,000, after he flew to LA and bought them from a collector for £45,000. Joe says on an average week he now makes anywhere between £5,000 and £20,000.  He was making half of that while still at school - so it's probably not surprising he ended up dropping out of college at 16 with just a couple of GCSEs.