Sunday 12 January 2020

Quibi

A deep-pocketed new streaming service has revealed it will launch in the US on 6 April. Quibi has raised $1bn (£763m) in funds and commissioned some of Hollywood's biggest names to make content for its mobile-only service. Each show will be 10 minutes or shorter. The firm intends to charge $4.99 (£3.80) per month for basic access and $7.99 for an ad-free version. In addition to entertainment, the service intends to screen bespoke news bulletins from NBC, BBC and Telemundo, among others. Quibi which stands for "quick bites" is commissioning videos running from four to 10 minutes in length. One of Quibi's biggest challenges will be persuading the public to pay for an additional streaming service. Quibi said it would target viewers aged between 18 and 44 years old.