Saturday 9 November 2019

Ultimate Selection Box

Cadbury's has been slammed for its £45 Ultimate Selection box - that has just £27 worth of chocolate inside. The hamper of chocolates - marketed as "probably the World's biggest selection box" - includes everything from Flakes to Crunchies and Freddos. The description adds "Best of luck fitting this under the tree...." But the 75cm x 48cm box - containing 26 chocolate bars and weighing more than 2kgs - has come under fire for its whopping £45 price tag. In fact, when all the retail prices for the chocolates are added up, it only comes to £27.43. And shoppers were left outraged after doing the maths. One wrote online: "Could make it myself for £25 and even have chocolate left over to do a smaller one." However, some eagle-eyed shoppers said the box also included Cadbury World tickets inside. A Cadbury spokesperson said: "This year’s Cadbury Ultimate Selection Box is a chocolate lovers dream, not only including 26 of our most loved bars, but also two children’s tickets to the home of Cadbury chocolate – Cadbury World in Bourneville"These tickets retail at £12.85 each, so we think at £45 the Ultimate Selection Box is great value for money and a fantastic festive gift to share with family and friends this Christmas."