Friday, 3 March 2017

Cadburys New Bars

Mondelez International has not proved immune to price pressures and the new launches might bolster sales at a challenging time for the whole market. UK confectionary giant Cadbury has launched two new chocolate bars, hoping to lure those with a sweet tooth and perhaps help combat some of the challenges it faces from rising commodity prices and a post-Brexit  slump in the value of the poundThe company’s new products will be peanut butter and mint flavoured. They will be available in most major super markets as 120g bars, priced at £1.49, according to the company. The company’s choice of flavour for the new chocolate bars appears to be in-line with previously successful releases. Kale, wasabi and beetroot were among the new versions trialled at Mondelez's research and development labs in Bourneville - though Cadbury said it had no plans to put those flavours on sale.