Palm oil is found in hundreds of household name food brands including Cadbury’s chocolate, Clover and even Ben & Jerry’s, but Nutella has so far faced the brunt of a consumer backlash. Sales fell by three per cent in the year to August 2016 as consumers ditched the product for palm-oil free alternatives. Coop, the country’s biggest supermarket chain removed 200 products containing palm oil, though not Nutella, from its shelves in May as a precaution. Ferrero insists that the decision to keep palm oil in Nutella, despite safety fears, is about quality, not cost. The substance is used to give the spread its smooth texture which it says can’t be achieved by using other oils. “Making Nutella without palm oil would produce an inferior substitute for the real product, it would be a step backward,” Ferrero's purchasing manager Vincenzo Tapella told Reuters.