Fashion entrepreneur who launched her business empire on a shoestring budget has been singled out as one of the names to watch in European business after making the Forbes 30 Under 30 Europe List. The prestigious publication last year launched the first list of its kind to highlight the key players in Europe, bringing into sharp focus 300 people from a list of thousands of nominations in 10 sectors. Alice Hall, who founded Pink Boutique with a £45 investment, features in the line-up, joining other big names from the worlds of music, the arts, industry, policy and entertainment. Mrs Hall, now 28, is among 30 movers and shakers singled out for their prowess in retail and commerce, with Forbes highlighting how she has grown online fashion business Pink Boutique into a successful venture, having started with just £90 – £45 of her own money and £45 from her mother. She was chosen for her leadership skills, entrepreneurial mind-set and for the growth and phenomenal results that Pink Boutique is achieving. From humble beginnings the firm now ships out more than 4,000 products a day, operating from a 60,000sqft factory employing more than 60 people. The company now achieves annual sales of around £9m and has plans to expand into the US and Australia.