A recruitment agency has been criticised for advertising jobs only for "attractive women", as well as specifying bra size. Matching Models in London describes itself as "an international temp agency for beautiful and talented people". It advertised for a personal assistant with "a classic look, brown long hair with b-c cup". The Equality and Human Rights Commission (EHRC) called it "appalling, unlawful and demeaning to women". Rebecca Hilsenrath, chief executive of the EHRC, said it would be writing to Matching Models "asking for them to clarify their hiring practices immediately". Meanwhile, women's equality campaigners said its ads were "straight out of the 1970s". Sam Smethers, chief executive of the Fawcett Society, said: "It is extraordinary that they are taking this approach and almost certainly falls foul of equality legislation. "If we ever wonder why the battle for gender equality hasn't been won, this is a timely reminder."