Chicago Town has moved into puddings with the launch of the chocolate dessert pizza. Targeted at the family meal and 'big night in' sharing occassions the limited edition sweet pizza includes a mix of milk, dark and white chocolate toppings on a chocolate dough base - which Chicago Town claims is a market first. The pizza will be rolling out into the frozen aisle and be backed by PR, social and in-store activity. This shows a good example of consumer-led innovation and brand manager Richard Cooper said "It's a natural extension to our range". They have not commented on the calories.