Thursday, 19 March 2015

Total Recall

Metal shards in macaroni and cheese, salmonella-infected Cadbury’s chocolate, horse meat in beef burgers. There are plenty of familiar stories of big companies recalling edible products because of new – unintended – changes to the recipe. Consumers are rightly alarmed, but how does it affect business? Follow the link to find out just how costly it is when quality is not right for the big businesses.