The cinema experience is certainly not a cheap one and this week saw the end of Orange Wednesdays, an offer for Orange customers - now part of EE - to get two for one tickets every Wednesday at most of the UK's cinemas. Now, after more than 10 years, it is no more. But help is at hand, literally. UsherU, which launches next month, is an app that gives cinemas the ability to send out alerts when a screening has a lot of empty seats. Nearby UsherU users will be invited to pop in for a movie with some kind of bargain acting as bait - a cheaper ticket, some free food, or any other number of enticing offers. Only currently on offer for London cinemas but the potential is there to get people going back to the cinema.