Monday, 9 February 2015

Galaxy Salted Caramel

Salted caramel flavour has gone mainstream with the launch of a new Galaxy bar. Available from 22nd February, Galaxy Salted Caramel is a new permanent brand extension that will be sold as a single bar and a tablet. Mars communications manager said "The salted caramel food trend is here to stay and we're confident that the new bars will be popular among consumers who want to try something new". The new brand will be backed by a £12m media campaign in 2015 including 44 weeks on TV. Mars has redesigned the Galaxy Caramel Collection to boost standout and differentiation between variants.