Thursday, 5 February 2015

Apple & Sour Cherry Fanta

Coca Cola has introduced a new Apple and Sour Cherry variant to the Fanta Brand. It will replace Fanta Peach and Apricot and will be available in the typical variety of pack formats from 330ml to 2L bottles. The launch will be supported by sampling and a supporting outdoor media campaign. Marketing director Caroline Cater said "We remain committed to helping retailers drive sales with new products that appeal to shoppers and Fanta Apple and Sour Cherry scored extremely well in consumer research".