Tuesday, 2 December 2014

Unilever Scoops Up Gelato Brand

Unilever has snapped up artisan brand Talenti Gelato & Sorbetto, as it looks to tap into the growing gelato market. They acquired the brand for an undisclosed sum to ramp up its presence in the category. Positioned as a premium brand, Unilever said Talenti is made with "the finest" ingredients and uses "artisanal methods". Packaged in a clear plastic jar, it comes in 30 flavours including Sea Salt Caramel and Sicilian Pistachio. It will sit alongside Unilever’s ice cream portfolio and brands including Ben & Jerry’s and Magnum. The Talenti brand was founded in 2003 and is expected to turnover $120m in 2014.